“Every thought we think is creating our future” ~ Louise Hay.
Our inner dialogue is so critical, negative, fearful or supportive and these thoughts shape our perception of ourselves and the world around us. This collection of affirmations starts to shift our inner dialogue to one of faith and belief in ourselves.
In this blog we will understand what an affirmation is, why it is so important for , how it works andmost importantly how you can work with affirmations in a practical and meaningful way. A little insight into what happens in your brain and body while you are working with affirmations.
What Are Affirmations?
Affirmations (also known as positive affirmations) are short affirmative statements that affirm your strength, worth or any other reality you wish to embody. We think of them as personal mantras or reminders that help to motivate and empower you to cultivate the mind set of your choice.
For example, you might repeat to yourself, “I am worthy of happiness.” Or, “I am strong and resilient.” These are called affirmations and are the statements that reinforce the beliefs you are trying to cultivate. Repeat them to yourself out loud or silently, write them down in a journal, say them during your meditation practice, put them on sticky notes in places you’ll see them throughout the day like on your computer monitor at work. The more you say them and the more you mean them, the more they will become part of your belief system.
Psychologist Dr. Lauren Alexander explains what are positive affirmations in this video: “Positive affirmations are phrases you can say, either aloud or in your head, to affirm yourself and build yourself up, particularly in challenging situations.”
In addition, Affirmations are a powerful tool to work with negative thoughts and self-doubt by replacing your negative talk with positive messages of empowerment that you choose. We all already affirm, it is just usually to our detriment. Every time you think, “I’m a mess,” or “I always do it wrong,” or “I’ll never be able to do that,” you are creating negative affirmations that continually reinforce your disempowering beliefs.
To stop saying things about ourselves negatively we need to change the way we talk to ourselves on the inside. We have to start saying things that are positive about ourselves. Affirmations are like our best friend who cheers us from the back on and helps us want to do our best. They help us want to be the person we can be.
While yoga and meditation practitioners are familiar with affirmations, they can also be a powerful tool when teachers repeat words or phrases to their students and weam them into their practice in order to support the student’s growth.
Hal Elrod started by defining affirmations. In the simplest form, an affirmation is nothing more than a reminder. That’s it. Affirmations are reminders that you need to cultivate a certain mindset and therefore remind yourself to be kind to yourself by speaking kindly to yourself, just like you would speak to a good friend who’s down.
Why Affirmations Matter
You might wonder, “Do positive statements really work?” Research shows that self-talk shapes our emotions and actions. Repeatedly thinking “I’m not good enough” fuels discouragement, while affirming “I am capable” builds confidence and resilience.
Studies suggest self-affirmations reduce stress and increase openness to growth. For example, focusing on core values helps people accept feedback better. Affirmations act like a mental safety net, easing anxiety and fostering resilience.
Neuroscience supports this. Positive affirmations activate brain regions linked to self-worth and reward. Over time, this rewires thought patterns through neuroplasticity, making optimism more automatic. Like mental exercise, practiced thoughts grow stronger.
Daily affirmations, such as “I’m ready for a good day,” shift focus toward positivity, helping you handle challenges better.
Affirmations also promote self-compassion, replacing harsh self-criticism with kindness. This builds inner strength, reducing reliance on external validation. Ultimately, they empower you to become your own source of confidence.
How Affirmations Work?
Your affirmations can change your mind for good! In this we explore the magic (it’s really not magic when you break it down) behind using positive affirmations and how they can change your life using psychology and repetition.
They shape your focus: Did you know that our brains look for evidence not of the truth but of what we already believe! If you generally think that you do everything wrong, your brain will find two or three things that you did wrong and completely disregard the 99 things you did right. Our affirmations help train our brains to look at things from a more balanced, positive perspective. If you say, “I learn and improve from my mistakes” helps the brain look at mistakes in terms of growth rather than harm.
They counteract negative self-talk: That critical voice that often comments negatively and unrealistically on ourselves and others. Affirmations are the practice of filling yourself up with a hopeful, supportive, encouraging and empowering story. This practice takes some getting used to, so it is helpful to write down a few statements that you feel are realistic and helpful for you to work with before you begin to practice. It may take some time, but with consistency and patience, these statements can become a part of your belief system. You are literally training a new thought habit.
They engage emotion and belief: The true power of an affirmation is not just the words. True Affirmations engage emotion AND belief. Saying “I deserve to be loved” is not enough, you must feel hope, determination, kindness, etc. associated with those words. This message to the brain is stored more deeply than a neutral message.
They leverage repetition and consistency: Affirmations repeatedly build positive neural pathways and, with disuse, can shrink negative pathways. The affirmed thought becomes a person’s most natural thought and can be repeated over time until it becomes invariable. Muhammad Ali once said, “It’s hard to beat a person who keeps repeating that he’s going to win.” The repetition of an affirmation leads to a person having a belief and once that belief is established, things will start to happen for that person.Some of the magic of the practice comes from simple repetition and consistency. Doing one practice session is not going to make you an athlete, saying one affirmation will not make you irrepressibly optimistic. But doing a practice session every morning for a month, repeating an affirmation every time you feel the familiar grip of doubt and inadequacy – that could change your life. Because, as your brain’s neurons so rightly point out, you get better at using connections you make use of, and worse at using connections you don’t.
They can inspire action: Rather than treating your affirmations as mere mantras to help you “manifest” your dreams, treat them as inspiration for your actions. An affirmation is most powerful when it inspires you to take action that supports your goal. “I am creative and resourceful” inspires me to take action on a work related problem. Before I ever did web design, I would say to myself, “I am a content writer, I am good at this.” Now, I say, “I am creative and resourceful,” and my frame is already inspired to take action that proves the words true.
It is worth mentioning that there is research on affirmations (as well as many psychology studies) that show that using them can actually enhance your problem-solving skills during times of stress, and also act as a buffer against some of the physical and other effects of stress. Thought affects reality, and your well-being.
Using Affirmations in Everyday Life
Affirmations are wonderfully simple and adaptable, which means you can use them in whatever way fits your life. There’s no one “right” way to practice; the best way is the one you’ll actually do consistently.
Start the day with an affirmation: Choose an intention for your day with your morning affirmation. Use one powerful word or phrase to set the tone for your day. Recite your affirmation when you wake up, rolling out of sleep as you get out of bed. Some examples of morning intentions are: “Today I acknowledge the good in myself and others.” “I have the energy and patience today to meet whatever needs to get done.” Start your day with this simple yet powerful practice. Keep present and avoid worrying about yesterday.
Visualise your Affirmations in many different forms – have them right in front of you. Write them down on sticky notes and put them in places around your home where you will read them from time to time, for example on your mirror, fridge or in front of your computer. You can also print out your favourite affirmations and make them your mobile phone wallpaper or lock-screen. Having your affirmations visible all the time will remind you of them daily. For example, having a sticky note on your mirror in the morning could remind you to practice self-kindness that day. These are the little slips of paper I’ll be using as daily affirmations for the next few days – I’ll place them in different spots around the house from time to time to make sure I see them all.
Pair affirmations with routine activities: Repeat affirmations at the same time every day. Link affirmations with existing daily routines. For example, every time a person washes their hands with soap they repeat an affirmation. Soon every time a person washes their hands with soap, containing soap in a soap dish or washing their hands in the sink with soap, they will automatically repeat the affirmation. For example, “I am confident” and then proceed to lather up. Then before getting in the car to go to work, before starting the car, they might say another affirmation such as, “I am moving forward with confidence.”Being Positive.
Write them down: Writing positive affirmations brings positivity into your life. Using an affirmation in your journal, whether it is during a morning journaling practice or an evening reflection, can be especially powerful if you repeat the affirmation or explore how you can embody the affirmation that day. This is because you can look back and see how the affirmation was expressed in your life. For example: “I am grateful. I attract positivity.” I helped my coworker today and kept a lot of energy for the meeting this morning. I shared my positive thoughts with everyone. Writing with a pen or pencil is especially powerful because it uses more parts of the brain than typing an affirmation into your phone. You can also search your journal for examples of how an affirmation has manifested in your life.
Say them with feeling: You must feel the words. Don’t just read them. Close your eyes and breathe deeply before you read them. Read each one slowly. Imagine them. Repeat them until you imagine them. Affirmations do not work if you just read the words. After a while, the words become you. They must become you. But you must start to use them as though they are already true.
Consistency is Everything: But you can change it up if needed – Affirmations are most effective when they are delivered consistently. However, this doesn’t mean you have to stick to the same affirmation forever. Some will work well for a few weeks and then you can switch to one that best suits your current state. The best affirmations are those that speak the most to you. Therefore, they must be delivered in a form that feels naturally positive, and encouraging, not bland, or forced, or stiff.
A Few Powerful Affirmation Examples
Get inspired by these examples! We give you a sneak peek on what’s coming up, to get you started or to show you what’s possible.:
- May I give and receive love, care and respect – from the inside out.
- I know I can handle times that come my way.
- I will think about my sides and the positive things in my life.
- I believe in myself when making choices about my future.
- I have faith in my decisions to do what is right, for me.
- I trust myself to make decisions that align with my true purpose.
Remember, however, not to pick too many, as it is better to select a few that you can really internalize and repeat reliably instead of picking so many that you lose track and don’t really commit to them.
Making Affirmations a Meaningful Practice
Our affirmations are most effective when practiced regularly, with an open mind and patience. Remember it will take a little time getting used to them so be gentle and patient with yourself.
Unlike inspirational quotes which don’t acknowledge the current reality, and unlike pessimistic complaints which only focus on the current reality and don’t acknowledge our inner strength, Affirmations do both.
In addition to reciting the affirmations you must make other changes in your life in order for them to become reality. The affirmations are seeds that must be planted in your mind and heart. You can repeat the affirmations a hundred times each day. However, unless you support them with actions and ways of thinking that reflect the same spirit or perspective they never will become reality. So, as you say , don’t forget to do your part!
Affirmations as Daily Empowerment
Affirmations are like a space in your mind that you can visit anytime to feel better. When you practice them regularly they help you feel more positive, strong and emotionally stable. That can change how you see life.
Celebrate the wins. When you catch yourself being positive instead of negative it’s a sign that affirmations are starting to work. Every time you say something to yourself it makes you feel better.
Take about one thing you want to tell yourself today. It could be “I am enough” or “I am worthy of being healthy.” Use that as something to hold onto for the day.
In the end affirmations help you have a relationship with yourself which is the most important one you have. Be kind, to yourself, focus on thoughts and you’ll see your inner world become more beautiful. You should feel empowered. Affirm it.
You’re never alone on your wellness journey. Masi Wellness integrates affirmations within holistic programs like energy healing, mentoring, and spiritual counseling. If affirmations resonate deeply and you’d like further guidance, explore how Masi Wellness can support your personal growth.
References
Creswell, J. D., et al. (2013). Self-affirmation improves problem-solving under stress. PLOS ONE. https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0062593
Sherman, D. K., & Cohen, G. L. (2006). The psychology of self‐defense: Self‐affirmation theory. Advances in Experimental Social Psychology, 38, 183–242. https://doi.org/10.1016/S0065-2601(06)38004-5
Falk, E. B., et al. (2015). Self-affirmation alters the brain’s response to health messages and subsequent behavior change. Proceedings of the National Academy of Sciences, 112(7), 1977–1982. https://doi.org/10.1073/pnas.1500247112
Steele, C. M. (1988). The psychology of self-affirmation: Sustaining the integrity of the self. In L. Berkowitz (Ed.), Advances in Experimental Social Psychology (Vol. 21, pp. 261–302). https://doi.org/10.1016/S0065-2601(08)60229-4
Psychology Today: The Science of Affirmations
https://www.psychologytoday.com/us/blog/the-age-of-overindulgence/202307/the-science-behind-self-affirmations?






